This conference seeks to further explore disciplinary exchanges between economics and public relations. It follows on from the historic first econo-centric communication management conference - the 2009 EconPR Round Table titled “Economics and Public Relations in Times of an Economic Downturn” (see the 2009 Public Relations Review, 4, Special Section). That conference focused on the financial crisis, economic downturn and threat of recession spreading around the globe since the second half of 2008. This time, in considering International Mergers and Acquisitions (M&A), the organizers seek to emphasize the potential for disciplinary exchanges between the fields through a more positive, yet still vital, theme.