| Accepted Abstracts |
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Abstracts accepted for EconPR 2010: • Szyszka Peter - “Social Trust as Key Problem in Mergers and Acquisitions Processes.“ • Szymaniak Anna – “Acquisition or strategic alliance? Managing employee and customer communication. A case study from medical devices market.” • Soederberg Anne-Marie, Gersten Martine Cardel – “Culture and communication management following international mergers and acquisitions. A case study of Carlsberg´s global campaign ‘winning behaviours.” • Sievert Holger - “The Onion Theory and the DaimlerChrysler Deal.” • Rydzak Waldemar, Podraza Kinga – “Gaining trust – the main communication challenge of Polish multinational acquisition of German petrol stations.” • McKie David, Galloway Christopher - “Managing reputation risk in mergers and acquisitions and Black Swan moments.” • Ławniczak Ryszrd, Blanke-Ławniczak Katarzyna - “Communication Challenges for Reverse Globalisation Acquisitions .” • Kulemeka Owen - „Using social media to promote and oppose international mergers: The case of InBev and Anheuser-Busch.” • Gołata Krzysztof - “Pre-merger and Post-merger Communication Challenges for Korean Car Manufacturer in Poland.“ • Caussieu Alain – “Internal strategies of influence as a factor of employees’ resilience in international post-merger crisis.” • Bogdał Monika - “ Communication problems during M&A in energy sector.” |