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DRAFT as of March 8, 2010
EconPR 2010 International Conference
"Challenges for Communication Management and Public Relations in International Mergers and Acquisitions.”
to commemorate 20 years of public relations scholarship at the Poznan University of Economics, and to celebrate Prof. Ryszard Ławniczak’s 70th birthday.
Preliminary Programme:
THURSDAY, APRIL 15
15.00 - 19.00 Arrival of the foreign participants
19.00 - 20.30 Welcoming reception (Meeting point at the lobby of NH Hotel)
FRIDAY, APRIL 16
9.00 - 9.45 Registration of the participants
10.00 - 11.45 Opening of the Conference
(Prof. Ryszard Ławniczak, Head of the Department of Economic Journalism and Public Relations)
Welcome address (Prof. Marian Gorynia, Rector of the Poznan University of Economics)
Occasional address (Dr Andrzej Byrt, President of Poznan International Fair)
20 years of public relations scholarship at the Poznan University of Economics (Konrad Bugiera, Alumni of the Department of Economic Journalism and Public Relations)
Keynote speaker (Prof. Anne –Marie Soederberg, Copenhagen Business School):
The communication/multicultural challenges in international M&As
11.45 - 12.00 Coffee break
12.00 - 13.30 Session I:
Theoretical Approaches to Communication Support of International Mergers and Acquisitions
Chair: Prof. Toni Muzi Falconi (Italy), Director of Methodos
- Prof. Peter Szyszka, University of Vienna, Austria: “Social Trust as Key Problem in Mergers and Acquisitions Processes”
- Dr Holger Sievert, komm.passion consulting/Zeppelin University, Germany: “The Onion Theory of International Corporate Communication and exploratory components for the DaimlerChrysler Deal”
13.30 - 14.45 Lunch
15.00 – 16.45 Session II
Trust, reputation and cultural differences - practical solutions for critical problems
Chair: Prof. Peter Szyszka, University of Vienna
- Dr Andrzej Byrt, The President of Poznan International Trade Fair, former Ambassador to Germany: “May crisis communication campaign against forced acquisition help? (The case of Poznan International Trade Fair)”
- Prof. Martine Cardel Gerdsen, Anne - Marie Soederberg, Copenhagen Business School, Denmark: “Culture and communication management following international mergers and acquisitions. A case study of Carlsberg´s global campaign ‘winning behaviors’ ”
- Ph.D. cand. Owen Kulemeka, The University of Illinois at Urbana - Champaign, (USA): “Using social media to promote and oppose international mergers: The case of InBev and Anheuser-Busch”
16.45 - 17.00 Coffee break
17.00 - 18.30 Session II (cont.)
- Ph.D. cand. Alain Caussieu, ESCP – Europe, France, “Internal strategies of influence as a factor of employees’ resilience in international post-merger crisis”
- Prof. Ryszard Ławniczak, PhD cand. Katarzyna Blanke - Ławniczak, Poznan University of Economics, Poznan University of Technology: “Communicatiopn Challenges for Reverse Globalization’s Acquisitions”
- Dr Piotr Kociołek, Senior Partner DBM Polska, “Outplacement and transition services as a solution of post-merger image and acquisitions challanges”
20.00 - Dinner at the invitation of Dr Andrzej Byrt, the President of Poznan International Fair and former Ambassador to Germany
SATURDAY, APRIL 17
10.00 - 15.00 Sightseeing tour around Poznan
20.00 - Dinner to celebrate the XXth Anniversary of Public Relations Scholarship at the Poznan University of Economics
SUNDAY, APRIL 18
14.15 - Departure of the participants
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