Understanding and Using Data for
Better Economic Decisions and Outcomes
Calandra Cruickshank is one of the leading technology innovators in economic market data analytics and advises proptech, fintech and govtech firms on how normalized public and private data can be integrated with their proprietary data and applications to derive deeper and more meaningful insights for their businesses and customers. Calandra also works with hundreds of economic development organizations (EDOs) across the U.S., providing data and technology-driven, digital marketing tools to help attract new businesses, jobs, funding and resources to their communities. She also collaborates with site selection firms to provide SWOT analyses, industry assessments and strategic plans for EDOs. Calandra has served on the Board of the International Economic Development Council (IEDC), serves on committees for CoreNet and IAMC and is actively involved in several other industry groups.